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How to Help Employees Get Strategy
How effective are cascades– you know, those processes by which communication flow down through an organization from the CEO through senior leaders to middle managers to frontline employees? Not very,...
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Are You Digitally Engaged? – 100 Point Test
Here are the 10 categories and 100 point audit of your digital engagement effort, how will you fare ...A) Executive Leadership - does your executive champion digital engagement? (total 10 pts.):Is...
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Research shows that 51% of consumers don’t want brands listening to them in...
According to Altimeter, 42% of businesses in the US are prioritising Social Media Listening in 2013 – putting real focus on how they sift through and learn from the conversations in social media. But a...
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How To Build an Effective Social Marketing Strategy
In the 20th century, nearly every marketing problem had one solution—the 30 second TV ad. If you had a product to sell, you could reach everybody you needed to with a powerful, highly polished message...
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4 Popular Marketing Buzzwords That Are Really Complete Nonsense
Ask any marketer what she does and you’ll get a different answer. That’s because marketing is a hard discipline to define. We don’t cure people like doctors or build things like architects or even blow...
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It's Time for Your Annual #CX Spring Cleaning
It's already May. Have you done any customer experience spring cleaning in your company?Ah, spring... a time of new beginnings, a time for spring cleaning. What is spring cleaning, you ask? It is a...
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Customer Engagement or Market Engagement: What's the Difference?
Today I'm pleased to share the final installment of a three-part series co-authored with Peter Haid of E Source. In Part 1, Peter wrote about revisiting your corporate engagement initiatives to...
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Why Content Marketing Falls Short
In a Harvard Business Review blog post titled The Content Marketing Revolution, the author writes:“We are in the midst of a historic transformation for brands and companies everywhere — and it centers...
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5 Things Marketers Should Know But Usually Don’t
Marketing is often confused with promotion, but it’s more than that. As Peter Drucker put it, “the aim of marketing is to know and understand the customer so well the product or service fits him and...
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CX Journey™ Musings: Buy-In or Commitment?
Buy-in vs. commitment: is there a difference? And does it matter if there is?As I was writing my most-recent post earlier this week, I started to type the word "buy-in" and paused for a moment because...
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