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5 Things Marketers Should Know But Usually Don’t

Marketing is often confused with promotion, but it’s more than that. As Peter Drucker put it, “the aim of marketing is to know and understand the customer so well the product or service fits him and...

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CX Journey™ Musings: Buy-In or Commitment?

Buy-in vs. commitment: is there a difference? And does it matter if there is?As I was writing my most-recent post earlier this week, I started to type the word "buy-in" and paused for a moment because...

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